The Guide to Marketing Attribution – How To Optimize For ROI

The Complete Guide to Marketing Attribution – How To Optimize For Efficiency And 10x Return On Your Marketing Budget Email Print LinkedIn Twitter Contact Oliver If you work in the B2C space, you are no stranger to Marketing Attribution. It helps you identify the marketing channels & campaigns that are driving your customers’ decision to […]

5 Practical Ways To Leverage AI To Improve Your Business

5 Practical Ways To Leverage AI To Improve Your Business Email Print LinkedIn Twitter Contact Oliver Artificial Intelligence, or AI, is all the rage these days. Every other day, you will come across an article claiming that AI will take all of our jobs and robots will become our supreme overlords. While it’s entertaining to […]

5 Mission-critical KPIs Every Marketing Leader Should Know

5 Mission-critical KPIs Every Marketing Leader Should Know Email Print LinkedIn Twitter Contact Oliver As a marketing executive, you have a lot on your plate. You won’t always have time to go through a bunch of decks and reports. However, keeping a close eye on these five metrics and taking swift action to course correct […]